Sponsored Sessions

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Take advantage of the variety of FREE SPONSORED SESSIONS presented by industry heavyweights. Open to ALL attendees, the sponsored sessions grant you in-depth hands-on solutions to specific design challenges. These aren’t product pitches or cleverly disguised marketing ploys; this is the “real stuff” that engineers want and need to get their jobs done.

Click on the session name next to the logo to get a description.

Please note: you can select your FREE SPONSORED SESSIONS during the Registration Process once you have selected an event Registration Package online. On-site, sessions will be open to ALL attendees and pre-registration does not guarantee a space in the session.

Click on the schedule you'd like to see:

Tuesday, April 27
Wednesday, April 28
Thursday, April 29

Tuesday, April 27
	Debugging an ARM Linux Application with DS-5 on Beagle Board Speakers: Javier Orensanz, Product Manager, Hardware Platforms, ARM Scott Douglass, Principal Technical Specialist, ARM Times: 9:00am - 12:00pm Room: G
	Mentor’s Android Day Keynote Address with Glenn Perry Moderator: Glenn Perry, General Manager, Mentor Graphics Times: 10:30am - 11:00am Room: Winchester Room, Hilton Hotel
	What it takes to build a device using Android Moderator: Rich Nass, Editor, EE Times Group Times: 11:00am - 12:00pm Room: Winchester Room, Hilton Hotel
	FPGA-based DSP Design Workshop: Simplifying FPGA Signal Processing Design Speaker: Tom Hill, DSP Technical Marketing, Xilnx Times: 11:00am – 12:30pm Room: N
	Introduction to Application Development on Windows Embedded CE 6.0 R3 Speaker: Olivier Bloch, Technical Evangelist, Microsoft Times: 11:30am – 12:45pm Room: B2
	Windows Embedded Standard 7 Overview Speaker: Shabnam Erfani, Sr. Program Manager Lead, Microsoft Times: 11:30am – 12:45pm Room: B3
	STM8L Ultra-Low-Power 8-bit MCU Seminar Speaker: Nicholas Fillon, FAE, STMicroelectronics Times: 11:30am – 6:30pm Room: M
	Ethernet Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 12:00pm – 1:00pm Room: Booth 1116
	How to Create Your Next Killer Product Using Android Speaker: Phil Burr, Product Marketing Manager, Mentor Graphics Times: 12:30pm - 1:15pm Room: Winchester Room, Hilton Hotel
	Performing Power and System Management with SmartFusion™ Intelligent Mixed Signal FPGAs Speakers: Wendy Lockhart, Sr. Manager Design Solutions Mark Overgaard, President, Pigeon Point Systems Times: 12:45pm – 1:45pm Room: B4
	Vinculum VNC2 Leading Edge System on Chip Embedded Controller Speakers: John Hyde, Consultant, USB Design By Example Gurinder Singh, Sr. Field Applications Engineer, FTDI Ltd. Times: 12:45pm – 1:45pm Room: D
	Tilera: Delivering The High Performance The World Needs Speaker: Ihab Bishara, Director of Cloud Computing Products and Marketing, Tilera Corporation Times: 12:45pm – 1:45pm Room: K
	Building Powerful Applications for the Cortex-M3 Quickly and Easily Speaker: Alex Growcoot, Product Manager Debug Tools, ARM Times: 1:00pm - 4:00pm Room: G
	Human Interface Solutions (Touch Sense and Graphics) Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 1:00pm – 2:00pm Room: Booth 1116
	Achieving Real-Time Performance with Windows Embedded CE Speaker: Dave Stewart, Director of Software Engineering, InHand Electronics Times: 1:00pm – 2:15pm Room: B2
	Windows Embedded Standard 7 Development Tools Speaker: Randy Rockinson, Program Manager, Microsoft Times: 1:00pm – 2:15pm Room: B3
	Cortex-M0 LPC1100 Hands-On With Free LPCXpresso Tool Speakers: Ken Dwyer, Applications Engineering Manager, NXP Semiconductors, David Donley, Sr. Field Applications Engineer, NXP Times: 1:00pm - 2:45pm Room: B1
	FPGA-based DSP Design Workshop: Simplifying FPGA Signal Processing Design Speaker: Tom Hill, DSP Technical Marketing, Xilnx Times: 1:00pm - 2:30pm Room: N
	Using Android to Create Tomorrow’s “Must-Haves” eBook eReader Designs Speaker: Gregg Burke, eBook Business Line Manager, Texas Instruments Times: 1:30pm - 2:15pm Room: Winchester Room, Hilton Hotel
	Implementing Motor Control Algorithm Using Hardware/Software Partitioning in SmartFusion™ Mixed Signal FPGAs Speakers: Brad Landseadel, President, Power and Control Design, Yvonne Lin, Manager, Solutions Marketing, Actel Times: 2:00pm - 3:00pm Room: B4
	Pinpointing Product Quality and Reliability Issues across the Product Lifecycle with In-System Diagnostics Speaker: Joe Skazinski, President, Kozio Times: 2:00pm - 3:00pm Room: D
	USB Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 2:00pm – 3:00pm Room: Booth 1116
	Opportunities and Challenges of Expanding Android Into Embedded Applications Speaker: Don Shin, Senior Product Marketing Manager, Freescale Semiconductor Times: 2:30pm - 3:15pm Room: Winchester Room, Hilton Hotel
	Building Richer User Experiences with Windows Embedded CE 6.0 R3 Speaker: Dion Hutchings, Technical Evangelist, Microsoft Times: 2:30pm – 3:45pm Room: B2
	Windows Embedded Standard 7 Componentization – “The OS Building Blocks” Speaker: Sarah Ali, Program Manager Lead, Microsoft Times: 2:30pm – 3:45pm Room: B3
	Multicore Demystified Speaker: Mark Hermeling, Senior Product Manager, Wind River Times: 2:30pm – 7:00pm Room: L
	Digital Power Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 3:00pm – 4:00pm Room: Booth 1116
	Cortex-M High Performance and DSP Applications With Free mbed Tool Speakers: Rob Cosaro, Systems Applications & Architecture Mgr., NXP Semiconductors, Geoff Lees, VP and General Manager, Microcontroller, NXP Semiconductors Times: 3:00pm - 4:45pm Room: B1
	FPGA-based DSP Design Workshop: Simplifying FPGA Signal Processing Design Speaker: Tom Hill, DSP Technical Marketing, Xilnx Times: 3:00pm - 4:30pm Room: N
	Designing with SmartFusion Mixed Signal FPGAs for Embedded, FPGA and Analog Designers Speakers: Wendy Lockhart, Sr. Manager Design Solutions, Actel Tim McCarthy, Worldwide Training Manager, Actel Times: 3:15pm – 4:45pm Room: B4
	Robotics System Design: A Hotbed of Embedded Frustrations Speakers: Shelley Gretlein, Product Marketing Manager, National Instruments Jamie Brettle, Engineer, National Instruments Times: 3:15pm – 4:45pm Room: D
	Designing for Low Power Applications Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 4:00pm – 5:00pm Room: Booth 1116
	Top 10 Windows Embedded CE Do’s and Don’ts Speaker: Kurt Kennett, Senior Software Developer, Microsoft Times: 4:00pm – 5:15pm Room: B2
	Windows Embedded Standard 7 Deployment and Servicing Speaker: Parag Garg, Program Manager, Microsoft Times: 4:00pm – 5:15pm Room: B3
	RF – ZigBee® and MiWi™ Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 5:00pm – 6:00pm Room: Booth 1116
	FPGA-based DSP Design Workshop: Simplifying FPGA Signal Processing Design Speaker: Tom Hill, DSP Technical Marketing, Xilnx Times: 5:00pm - 6:30pm Room: N

Wednesday, April 28
	Debugging an ARM Linux Application with DS-5 on Beagle Board Speakers: Javier Orensanz, Product Manager, Hardware Platforms, ARM Scott Douglass, Principal Technical Specialist, ARM Times: 9:00am - 12:00pm Room: G
	Agile Development of Safety Critical Systems Speaker: Bruce Douglass, Chief Evangelist, IBM Times: 10:30am - 11:30am Room: M
	FPGA-based Embedded Processing Design Workshop: For Software Engineers Speaker: Navanee Sundaramoorthy, Platform Solutions, Xilinx Times: 11:00am - 12:30pm Room: N
	Static Analysis: A False Sense of Security? Speaker: Paul Anderson, VP of Engineering, GrammaTech Times: 11:30am – 12:45pm Room: B4
	Silverlight for Windows Embedded – Key Concepts Speaker: Ritwik Tewari, Microsoft Times: 11:30am – 12:45pm Room: B2
	Using Write Filters on Windows Embedded Standard 7 Speaker: Abdelkader Bahgat, Sr. Program Manager, Microsoft Times: 11:30am – 12:45pm Room: B3
	Increasing Software Debug Productivity using System Prototype Speaker: Frank Schirrmeister, Director, Product Marketing, Synopsys Times: 11:30pm – 12:30pm Room: D
	Motor Control Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 12:00pm – 1:00pm Room: Booth 1116
	Demonstrating Micrium OS-III™ and µc/Probe™ on an ARM Cortex-M3 Based Device with Ethernet Speakers: Jean Labrosse, Micrium Wendy Lockhart, Actel Corporation Times: 12:45pm – 1:45pm Room: B4
	Agile with the Right Tools can Maximize Developer Productivity Speaker: Gwyn Fisher, CTO, Klocwork Times: 12:45pm – 1:45pm Room: D
	Building Powerful Applications for the Cortex-M3 Quickly and Easily Speaker: Alex Growcoot, Product Manager Debug Tools, ARM Times: 1:00pm - 4:00pm Room: G
	Systems & Software Product Lines - Driving new value Speaker: Martin Bakal, Market Manager, Systems Modeling, SPL, Testing, and Multi-core, IBM Times: 1:00pm - 2:00pm Room: M
	RF – ZigBee® and MiWi™ Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 1:00pm – 2:00pm Room: Booth 1116
	Silverlight for Windows Embedded – Building Scalable Applications Speaker: Ritwik Tewari, Microsoft Times: 1:00pm – 2:15pm Room: B2
	Explore the Multimedia Potential of Windows Embedded Standard 7 Speaker: Preston VanderWeyst, Software Design Engineer, Microsoft Times: 1:00pm – 2:15pm Room: B3
	Cortex-M0 LPC1100 Hands-On With Free LPCXpresso Tool Speakers: David Donley, Sr. Field Applications Engineer, NXP Ken Dwyer, Applications Engineering Manager, NXP Times: 1:00pm - 2:45pm Room: B1
	FPGA-based Embedded Processing Design Workshop: For Software Engineers Speaker: Navanee Sundaramoorthy, Platform Solutions, Xilinx Times: 1:00pm - 2:30pm Room: N
	Maximize performance and increase security of an ARM Cortex-M3 based embedded system with on-chip FPGA Speakers: Rajiv Nema, Actel Corporation Andrew Frame, ARM Times: 2:00pm – 3:00pm Room: B4
	Designing with Next Generation, Application-Centric Multicore Architectures Speaker: Preet Virk, Director, Global Network Segment Marketing, Freescale Times: 2:00pm – 3:00pm Room: D
	Validation of Medical Device Software Using MDD Speaker: Paul Urban Times: 2:00pm - 3:00pm Room: M
	Designing for Low Power Applications Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 2:00pm – 3:00pm Room: Booth 1116
	Low Cost TMS320VC5505 eZDSP USB Stick Development Tool Speakers: Mark McKeown, DSP Applications Team, Texas Instruments Times: 2:00pm - 3:00pm Room: L
	Build your own Shell for Windows Embedded CE Speaker: Kurt Kennett, Senior Software Developer, Microsoft Times: 2:30pm – 3:45pm Room: B2
	Migrating Your Application from Windows Embedded Standard 2009 to 7 Speaker: Joe Broxson, Senior Embedded Engineer, Microsoft Times: 2:30pm – 3:45pm Room: B3
	The Future of Embedded - Intelligent, Instrumented and Interconnected Speaker: Greg Gorman, Program Director for Systems Engineering Product Delivery, IBM Times: 3:00pm - 4:00pm Room: M
	Human Interface Solutions (Touch Sense and Graphics) Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 3:00pm – 4:00pm Room: Booth 1116
	Cortex-M High Performance and DSP Applications With Free mbed Tool Speakers: Rob Cosaro, Systems, Applications & Architecture Manager, NXP Semiconductors Geoff Lees, VP and General Manager, Microcontroller, NXP Semiconductors Times: 3:00pm - 4:45pm Room: B1
	FPGA-based Embedded Processing Design Workshop: For Software Engineers Speaker: Navanee Sundaramoorthy, Platform Solutions, Xilinx Times: 3:00pm - 4:30pm Room: N
	Designing with SmartFusion Mixed Signal FPGAs for Embedded, FPGA and Analog Designers Speakers: Wendy Lockhart Sr. Manager Design Solutions Tim McCarthy Worldwide Training Manager Times: 3:15pm – 4:45pm Room: B4
	Factoring in Total Cost of Ownership When Designing an Embedded Solution Speakers: Franklin Flint, Global Enterprise Technology Evangelist, Dell Josh Neland, Global Client Technology Evangelist, Dell Times: 3:15pm – 4:15pm Room: K
	Full-featured 802.11n Wi-Fi for Embedded Systems--Available Now! Speaker: Nilesh Rajbharti, Product Manager, Renesas Technology America, Inc. Times: 3:15pm – 4:15pm Room: D
	Workshop: Accelerating Designs with Multicore DSP Speaker: Travis Scheckel, Platform Software Manager, Multicore & Media Infrastucture, Texas Instruments Times: 3:15pm – 4:15pm Room: L
	Ethernet Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 4:00pm – 5:00pm Room: Booth 1116
	Connected Experiences with Windows Embedded CE Speaker: Dion Hutchings, Technical Evangelist, Microsoft Times: 4:00pm – 5:15pm Room: B2
	Software Development: the key to multicore success Speaker: Martin Bakal, Market Manager, Systems Modeling, SPL, Testing, and Multi-core, IBM Times: 4:30pm - 5:30pm Room: M
	Community Creation for Embedded Multicore Processors & Applications Moderator: Tom Flanagan, Director, Technical Strategy, Texas Instruments Speakers: Sven Brehmer, President & CEO, PolyCore Software Anthony Green, Principal Solutions Architect, RedHat Conny Öhult, Director, Product Management, Enea Mark Mitchell, Chief Sourcerer, CodeSourcery Olaf Soentgen, Senior Engineer, NashTech Times: 4:30pm – 5:30pm Room: D
	FPGA-based Embedded Processing Design Workshop: For Software Engineers Speaker: Navanee Sundaramoorthy, Platform Solutions, Xilinx Times: 5:00pm - 6:30pm Room: N

Thursday, April 29
	FPGA-based Embedded Processing Design Workshop: For Hardware Engineers Speaker: Glenn Steiner, Sr. Engineering Manager, Advanced Products Division, Xilinx, Inc. Times: 10:00am - 11:30am Room: N
	Motor Control Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 12:00pm – 1:00pm Room: Booth 1116
	FPGA-based Embedded Processing Design Workshop: For Hardware Engineers Speaker: Glenn Steiner, Sr. Engineering Manager, Advanced Products Division, Xilinx, Inc. Times: 12:00pm - 1:30pm Room: N
	USB Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 1:00pm – 2:00pm Room: Booth 1116
	Cortex-M0 LPC1100 Hands-on With Free LPCXpresso Tool Speakers: Ken Dwyer, Applications Engineering Manager, NXP Semiconductors David Donley, Sr. Field Applications Engineer, NXP Semiconductors Times: 1:00pm - 2:45pm Room: B1
	Digital Power Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Times: 2:00pm – 3:00pm Room: Booth 1116
	FPGA-based Embedded Processing Design Workshop: For Hardware Engineers Speaker: Glenn Steiner, Sr. Engineering Manager, Advanced Products Division, Xilinx, Inc. Times: 2:00pm - 3:30pm Room: N