2010 Advisory Board

Technical Content Advisors

Olivier Bloch

The North American Technical Evangelist

Olivier Bloch is the North American Technical Evangelist in the Windows Embedded Business group for Microsoft Corp. As a developer evangelist, Olivier drives and develops Windows Embedded technology awareness, presents at international events, ensures user groups receive proper support and collects developer feedback. Olivier maintains comprehensive knowledge of the Windows Embedded systems with up-to-date certifications. Prior to becoming the North American Embedded Technical Evangelist, Olivier worked as an Embedded Developer Evangelist for Microsoft France. Olivier also served as a Windows Embedded CE 4.2 and 5.0 expert for Theoris where he concentrated on design, development, hardware support and delivering Windows Embedded CE trainings as a Microsoft certified trainer. In the past nine years, Olivier has held various positions as a software developer and expert. Olivier graduated in the French educational system and after 5 years in a software and electronics engineering school (Institut Superieur dElectronique de Paris) he got his Real Time systems engineer diploma in 1999.

Jack Ganssle

Chief Engineer
The Ganssle Group

Jack Ganssle writes for Embedded Systems Design and has written six books on embedded systems and one on his sailing fiascos. He started developing embedded systems in the early '70s using the 8008. Since then, he's started and sold three electronics companies, including one of the bigger embedded tool businesses. He's developed or managed more than 100 embedded products, from deep sea navigational gear to the White House security system. Ganssle now gives seminars to companies worldwide about better ways to develop embedded systems.

Bill Gatliff

Independent Consultant and Contributing Editor
ESD Magazine

Bill Gatliff makes Free and Open Source technology work for embedded systems. Specializing in Linux kernel porting and real-time applications for more than a decade, Bill also provides some of the most sought-after, in-depth, up-to-date consulting and training on topics related to real-world embedded platforms and applications. His background includes automotive, industrial, aerospace, and medical devices. Bill is a contributing editor to Embedded Systems Design Magazine, and a member of the Advisory Board to the Embedded Systems Conference.

Shelley Gretlein

Senior Group Manager
National Instruments

Shelley Gretlein is the LabVIEW Real-Time and embedded group manager at National Instruments. Shelley has a BS in computer science and a minor in Math. Shelley is currently leading the embedded design efforts and regularly participates in embedded design forums.

David Kleidermacher

Chief Technology Officer
Green Hills Software

David Kleidermacher is Chief Technology Officer at Green Hills Software where is responsible for technology strategy, platform planning, and solutions design. Kleidermacher is a leading authority in systems software and security, including secure operating systems and virtualization technology. Kleidermacher earned his bachelor of science in computer science from Cornell University and is an active writer and speaker on technology subjects. He has been with Green Hills Software since 1991.

Mark Kraeling

Product Manager
GE Transportation

Mark is a return speaker to the Embedded Systems Conference. He is currently a product manager at GE Transportation in Melbourne, Florida. At GE he is involved with advanced product development in real-time controls, wireless, and communication systems. He has been developing embedded software for the automotive and transportation industries since the early 1990s. Mark holds a BSEE from Rose-Hulman, an MBA from Johns Hopkins, and is working on an MSE from Arizona State.

Rob Oshana

Director of Global Software R&D for Networking and Multimedia
Freescale Semiconductor

Rob Oshana is the Director of Global Software R&D for Networking and Multimedia at Freescale Semiconductor and a Distinguished Member of the Technical Staff. He has over 25 years of experience in the real-time embedded industry both in application as well as tools technology development. He is also a Senior Member of IEEE and an adjunct professor at SMU where he teaches various courses in software engineering, and is widely published in the field. He has over 100 publications and presentations, most of them in the embedded system area.

Event Marketing Advisors

Ian Basey

Vice President, Marketing

Ian Basey is a 20-year veteran of the distribution industry, with experience in the agrochemical, plastics and telecommunications industries. He moved to the United States in 1995 taking a position with JBA International, a leading hardware and software provider. He joined Avnet in 1999 as the marketing director for Avnet Technology Solutions’ IBM business unit.

By 2000, he was responsible for the division’s customer marketing and later extended his role to include IBM software sales and marketing. In 2002, he joined the company’s Electronics Marketing division as director of global marketing for the Integrated Marketing Team where his primary focus has been to brand Avnet Electronics Marketing through major events, supplier co-branded marketing, online and interactive media and general internal and external communications. In 2006 he was promoted to vice president.

Born in England, Basey graduated from the University of Sunderland in 1989, and later was awarded the UK’s Chartered Institute of Marketing’s Diploma, leading to the title of Chartered Marketer. He currently resides in Scottsdale with his wife and two daughters.

Sarah Jamieson

Marketing Manager

Diane Nye

Group Marketing Manager

Clive Over

Global Marketing and Communications Director

Clive Over has been working as a marketing communications professional in the electronics marketplace for over 15 years. He is responsible for company public relations, branding, advertising, sales collateral design, production and distribution, event and web site management for Business-to-Business (B2B) technology companies looking to improve awareness and accelerate sales on a global level. With experience of living and working in Europe, Australia and the US, Clive has planned and executed multi-million dollar marketing and promotional strategies at large semiconductor and operating system vendors. Currently, Clive works at Atmel Corporation where he is responsible for worldwide corporate marketing communications and brand services as the expert point of contact for the creation of Atmel marketing promotions and campaign management. Previous to Atmel, Clive worked as the senior brand manager for Wind River software and as IDT’s channel marketing manager in both the US and Europe, specializing in the demonstration of the value of marketing and communications in closed loop sales and marketing programs. He brings to ESC's advisory board an awareness of competitive differentiation and the importance of integrating events and promotions into the rest of the possible promotional tools available to today’s high-tech marketer. Clive is a BA Honors graduate of Southampton University, UK in European Business and Communications, a member of the Chartered Institute of Marketing Westminster, UK and having relocated to silicon valley, California is a guest lecturer at Santa Clara university’s program for integrated marketing communications (IMC).

Philip Parker

Communications Manager
Texas Instruments

Christopher Smith

Vice President, Marketing
Green Hills Software

Chris joined Green Hills Software in 1998. He has 20 years experience in engineering, sales and marketing of embedded and real-time systems and software. In 1994, Chris joined Intermetrics Microsystems Software, Inc. (IMSI) of Cambridge, MA, to establish a European operation and fulfilled a sales and marketing role. IMSI was purchased by BSO/Tasking in 1996. From 1985 to 1994, Chris worked for a UK-based distributor of development and computer aided engineering software tools, ARS Microsystems Ltd. In 1989, he became Vice President of Sales and a board member. Chris was educated in the United Kingdom and has a background in Electrical and Electronic Engineering.