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ESC Theater

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ESC Theater is Sponsored by:
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ESC has a long tradition of providing cutting edge information to our attendees. For many, these educational sessions are the reason they attend year after year. This year, we will have 2 ESC theaters, where the sessions are open to all attendees (both ESC Conference and Expo attendees) on the main conference floor.

Click on the schedule you'd like to see:

Tuesday, April 27

Microchip  Live Teardown: Consumer Wire Locator
Sponsored by: Microchip
Speakers:
Rich Nass, Director of Content/Media, EE Times Group
Art Anderson, Senior Field Applications Engineer, Microchip Technology
Date: Tuesday, April 27
Time: 12:30pm — 1:20pm
Location: ESC Theater 1

IBM  Software Development: the Key to Multicore Success
Sponsored by: IBM
Speaker: Martin Bakal, Product Marketing Manager, IBM
Date: Tuesday, April 27
Time: 12:55pm — 1:20pm
Location: ESC Theater 2

Texas Instruments  EE Times  Sensor Networks: the World's Smallest Embedded Internet Computers
Sponsored by: Texas Instruments and EE Times
Moderator: Peter Clarke, European News Director, EE Times
Speakers:
Kristofer Pister, CTO, Dust Networks
Brett Black, Wireless Connectivity Operations Manager, Freescale Semiconductor
VC Kumar, Product Marketing Engineer, MSP430 Microcontrollers, Texas Instruments
Stuart McLaren, Product Marketing Manager, STMicroelectronics
Kirsten West, Analyst, West Technology Resource Solutions
Date: Tuesday, April 27
Time: 1:30pm - 2:20pm
Location: ESC Theater 1

Acquisition of Software Development Expertise Through Deliberate Practice
Speaker: Arthur Friedrich, Director of Software Development, Flyht, AeroMechanical Services
Date: Tuesday, April 27
Time: 1:30pm - 2:20pm
Location: ESC Theater 2

EE Times  How to Create An Exciting User Experience with 3D GUI Technology
Sponsored by: EE Times
Moderator: Nic Mokhoff, Editor, EE Times
Speakers:
Bjorn Ericksson, Creative Director, Ocean Observations
Tero Koivunen, Market Development Manger, Marvell
Neil Trevett, VP/Mobile Content, NVIDIA
Date: Tuesday, April 27
Time: 2:30pm — 3:20pm
Location: ESC Theater 1

ENEA  Kernel-Level Fault Isolation using Hypervisor Technology
Sponsored by: ENEA
Speaker: Magnus Karlsson, Systems Architect, Enea
Date: Tuesday, April 27
Time: 2:30pm - 2:55pm
Location: ESC Theater 2

Actel  No-holds-barred debate: Standalone processor vs. processor-in-FPGA
Sponsored by: Actel
Moderator: Rich Nass, Editorial Director, EE Times Group
Speakers:
Clive Maxfield, President, Techbites Interactive
Jim Turley, CEO, Silicon Insider
Date: Tuesday, April 27
Time: 4:30pm - 5:20pm
Location: ESC Theater 1

Processing Architectures for Deep Packet Inspection
Moderator: Linley Gwennap, Principal Analyst, Linley Group
Speakers:
Anant Agarwal, CTO, Tilera
Muhammad Hussain, VP of Software Engineering and CTO, Cavium Networks
Eric Carmes, CEO, 6WIND
Vidya Rajagopalan, Vice President, Processing Solutions, Xilinx
Date: Tuesday, April 27
Time: 4:30pm - 5:20pm
Location: ESC Theater 2

Even More Bad Code: This Code Stinks, Part Duh!
Speaker: Michael Barr, President, Netrino
Date: Tuesday, April 27
Time: 5:30pm - 6:20pm
Location: ESC Theater 1

Using Twitter in the Embedded Marketplace
Moderator: Patrick Hopper, Vice President, Partner, OpenSystems Media
Speakers:
Karen Bartleson, Sr. Director, Community Marketing, Synopsys
Jennifer Howard-Brown, Senior Product MarCom Manager, Embedded Design, National Instruments
Lori Kate Smith, Partnership Marketing Manager, ARM
Tonia Ries, Founder, TWTRCON and CEO, Modern Media
Jim St. Leger, Technology Marketing, Intel
Date: Tuesday, April 27
Time: 5:30pm - 6:20pm
Location: ESC Theater 2

Wednesday, April 28

Combine Open Standards, Processors, FPGAs for Next-generation Systems
Moderator: Rich Nass, Director of Content/Media, EE Times Group
Speakers:
Tomas Evensen, CTO and Vice President, Wind River
Mike Muller, Chief Technology Officer, ARM
Keith Odom, R&D Fellow, National Instruments
Vincent Ratford, Senior Vice President, Xilinx
Date: Wednesday, April 28
Time: 12:00pm - 12:50pm
Location: ESC Theater 1

Understanding Mutual Exclusion: The Semaphores vs. the Mutex
Speaker: Niall Cooling, Director, Feabhas Ltd.
Date: Wednesday, April 28
Time: 12:00pm - 12:50pm
Location: ESC Theater 2

Basic Soft Skills for a Hard World
Speakers:
Donald Doerres, Engineer, General Dynamics AIS
Denise Blommel, Attorney, Denise M. Blommel, PLLC.
Date: Wednesday, April 28
Time: 1:00pm - 1:50pm
Location: ESC Theater 1

Android, Linux and Real-time Development for Embedded Systems
Speaker: Colin Walls
Date: Wednesday, April 28
Time: 1:00pm - 1:50pm
Location: ESC Theater 2

Flying Simple Experiments in Space
Speaker: Robert Twiggs, Prof. Astronautical Engineering, Morehead State University
Date: Wednesday, April 28
Time: 2:00pm - 2:50pm
Location: ESC Theater 1

Dell OEM  Build vs. Buy: Roll Your Own HW/SW vs. Buying Off The Shelf
Sponsored by: Dell OEM
Moderator: Patrick Mannion, Editorial Director, Design & Products, EE Times Group
Speakers:
Irena Andonova, Director of Standard & Enterprise, Microsoft Corporation
Rick Froehlich, Vice President and General Manager, Dell OEM Solutions
Bill Gatliff, Independent Consultant
Adrian Valenzuela, Product Marketing Engineer, Texas Instruments
Date: Wednesday, April 28
Time: 2:00pm - 2:50pm
Location: ESC Theater 2

Texas Instruments  EE Times  New Horizons in Medical Electronics
Sponsored by: Texas Instruments and EE Times
Moderator: Rick Merritt, Editor at Large, EE Times
Speakers:
Steven Dean, Medical Marketing Director, Texas Instruments
Mir Imran, Chairman and CEO, Modulus
Dan Wallace, Co-founder and Vice President of Regulatory and Clinical Affairs, Hansen Medical
Date: Wednesday, April 28
Time: 3:00pm - 3:50pm
Location: ESC Theater 1

IBM  Software Development: the Key to Multicore Success
Sponsored by: IBM
Speaker: Martin Bakal, Product Marketing Manager, IBM
Date: Wednesday, April 28
Time: 3:25pm — 3:50pm
Location: ESC Theater 2

State of Embedded
Moderator: Rich Nass, Director of Content/Media, EE Times Group
Speakers:
Niall Cooling, Director, Feabhas Ltd.
Jack Ganssle, Chief Engineer, The Ganssle Group
Dan Saks, President, Saks & Associates
Date: Wednesday, April 28
Time: 4:00pm - 4:50pm
Location: ESC Theater 1

Embedding TCP/IP: Working Through Implementation Challenges
Moderator: Christian Legare, Vice President, Micrium
Date: Wednesday, April 28
Time: 4:00pm - 4:50pm
Location: ESC Theater 2

Thursday, April 29

Interaction between Networked Vehicle and Clean Transportation Ecosystems
Speaker: Joachim Taiber, Research Professor, Clemson UniversityDate: Thursday, April 29
Time: 11:00am - 11:50am
Location: ESC Theater 1

Flying Simple Experiments in Space
Speaker: Robert Twiggs, Prof. Astronautical Engineering, Morehead State University
Date: Thursday, April 29
Time: 11:00am - 11:50am
Location: ESC Theater 2

EE Times  Turning on the Smart Grid
Sponsored by: EE Times
Moderator: George Leopold, U.S. News Director, EE Times
Speakers:
George Arnold, National Coordinator, NIST
Michael Fuller, Manager, Business Development, Cisco Smart Grid BU
Katherine Hamilton, President, GridWise Alliance
Chris Knudsen, Director, Technology Innovation Center, Pacific Gas and Electric Company
Date: Thursday, April 29
Time: 12:00pm - 12:50pm
Location: ESC Theater 1

Marketing of Technology, The Last Mile
Speakers:
Buford Barr, Partner, Business Practicum
Chuck Byers, Managing Partner, Business Practicum
Date: Thursday, April 29
Time: 12:00pm - 12:50pm
Location: ESC Theater 2

Advanced Soft Skills for a Hard World
Speakers:
Donald Doerres, Engineer, General Dynamics AIS
Denise Blommel, Attorney, Denise M. Blommel, PLLC.
Date: Thursday, April 29
Time: 1:00pm - 1:50pm
Location: ESC Theater 1

Live Teardown: Can FitBit Change My Life Before I Break It?
Speaker: Patrick Mannion, Editorial Director, Design & Products, EE Times Group
Date: Thursday, April 29
Time: 1:00pm - 1:50pm
Location: ESC Theater 2

EE Times  Counterfeiting: An Industry Menace
Sponsored by: EE Times
Moderator: Bolaji Ojo, Business Editor, EE Times
Speakers:
Chuck Delph, Senior Vice President, Sales, Avnet Electronics Marketing Americas
Robin Gray, Executive Vice President, National Electronic Distributors Association,
Jack Stradley, Manager, Business Development and Government Relations, Rochester Electronics
Date: Thursday, April 29
Time: 2:00pm - 2:50pm
Location: ESC Theater 2

Tektronix MSO2024 Digital Oscilloscope Winner Announcement!
Speaker: Christopher Loberg, Senior Marketing Manager, TektronixUniversityDate: Thursday, April 29
Time: 2:15pm - 2:25pm
Location: ESC Theater 1

Embeddy Awards
Speakers: Eric Heikkila, Director, Embedded Hardware and Systems, VDC Research Group,
Stephen Balacco, Director, Embedded Software Practice, VDC Research Group
Date: Thursday, April 29
Time: 2:30pm — 3:00pm
Location: ESC Theater 1